I’m Susana Smith, a multidisciplinary art director and designer for retail brands, based in London. I help take ideas from concept to campaign, store window to packaging, keeping one voice across every touchpoint.
After a decade leading creative teams in luxury retail, I understand what it takes to bring a brand to life and make it mean something throughout. This experience means I can coherently manage the disciplines most brands treat as separate briefs:
• Campaign art direction and styling
• Performance marketing creative strategy
• Retail and in-store design
• Environmental graphics and wayfinding
• OOH and digital campaign artwork
• Packaging and brand identity
• Print, editorial and catalogue design
• Performance marketing creative strategy
• Retail and in-store design
• Environmental graphics and wayfinding
• OOH and digital campaign artwork
• Packaging and brand identity
• Print, editorial and catalogue design
Trained in graphic design with a publishing foundation, I’ve spent my career since then building brand worlds within retail.
I care about doing the right thing for your business, with a holistic mindset and a clear sense of what matters most.
Working on something? Drop me a line at susanakarensmith@gmail.com or use the contact