Hi, I’m Susana Smith, a multidisciplinary art director and designer for retail brands, based in London.
I help brands take ideas from concept to campaign to store window to packaging, keeping one voice across every touchpoint.
I help brands take ideas from concept to campaign to store window to packaging, keeping one voice across every touchpoint.
After a decade leading creative teams in luxury retail, I work fluently across the disciplines most brands have to brief out separately:
• Campaign art direction and styling
• Retail and in-store design
• Environmental graphics and wayfinding
• OOH and digital campaign artwork
• Packaging and brand identity
• Print, editorial and catalogue design
• Campaign art direction and styling
• Retail and in-store design
• Environmental graphics and wayfinding
• OOH and digital campaign artwork
• Packaging and brand identity
• Print, editorial and catalogue design
That range comes from a graphic design grounding in publishing, years building brand worlds inside retail, and a stubborn curiosity about craft.
What I care about: doing the right thing for your brand, with a holistic mindset and a clear hierarchy of message. Real solutions, not just nice mockups.
Working on something? Drop me a line at susanakarensmith@gmail.com or use the contact form.