Jersey Pearl is the island's heritage pearl jeweller, with a shop, workshop and visitor experience on Jersey's west coast. Over a few years as the brand's lead creative, I led a full rebrand — redrawing the logo, building the visual identity, and writing the guidelines that have carried the brand since. From there I handled everything end-to-end: campaigns, packaging, print, digital and in-store, shaping a look that felt quieter, more considered, and more confidently rooted in place.
Logo and stationery design, art direction, packaging design and website design.
Brand guidelines authored to carry the new identity across every touchpoint.
Seasonal product campaigns: concept, art direction and design.